The WELL Building Standard has become a global benchmark for healthy buildings, and the “Works with WELL” trademark is a valuable asset for products and services that contribute to healthier built environments. This designation, granted by the International WELL Building Institute (IWBI), signals that your offering aligns with WELL’s core principles and can support projects pursuing WELL Certification. This article provides a simplified, step-by-step guide to help you navigate the process of getting your product “Works with WELL” certified.
- Understand the WELL Building Standard.
Before diving into the certification process, familiarize yourself with the WELL Building Standard itself. It’s built around ten core concepts: Air, Water, Nourishment, Light, Movement, Thermal Comfort, Materials, Mind, Community, and Equity. Understanding these concepts and their associated features is crucial for determining how your product can contribute to WELL Certification. The IWBI website (wellcertified.com) is your primary resource for detailed information on the standard.
- Identify Relevant WELL Concepts and Features.
Carefully analyze your product or service and pinpoint the specific WELL Concepts and Features it supports. Does it contribute to improved indoor air quality? Does it promote thermal comfort? Does it enhance access to healthy food? Clearly defining these connections is essential for your application. For instance, an air purifier might contribute to the Air concept, while a fitness tracking app might align with the Movement concept.
- Review the “Works with WELL” Requirements.
The IWBI has specific requirements for products seeking the “Works with WELL” designation. These requirements vary depending on the product category and the WELL Concepts it supports. Review the IWBI’s “Works with WELL” guidelines carefully to understand the specific criteria your product must meet. This might include providing performance data, third-party certifications, or other documentation.
- Gather Supporting Documentation.
Prepare all necessary documentation to support your application. This might include:
- Product specifications and data sheets: Provide detailed information about your product’s performance and technical specifications.
- Third-party certifications: If your product has existing certifications from reputable organizations (e.g., Energy Star, Cradle to Cradle), include these in your application.
- Test results and performance data: Provide data demonstrating your product’s performance related to the relevant WELL Concepts. For example, air purifier manufacturers might submit data on particle removal efficiency.
- Case studies (optional): If your product has been used in existing projects, case studies demonstrating its positive impact can strengthen your application.
- Submit Your Application.
Once you’ve gathered all the necessary documentation, submit your application through the IWBI’s online portal. Be prepared to pay an application fee.
- Undergo Review and Assessment.
The IWBI will review your application and assess your product’s eligibility for the “Works with WELL” designation. They may request additional information or clarification during this process. Be responsive and provide any requested materials promptly.
- Receive Notification and Trademark Usage.
If your application is successful, you’ll receive notification from the IWBI and be granted the right to use the “Works with WELL” trademark in your marketing materials and product labeling. This allows you to communicate your product’s alignment with the WELL Building Standard to a wider audience.
- Maintain Your “Works with WELL” Designation.
The “Works with WELL” designation may be subject to ongoing requirements, such as periodic reporting or updates to your product information. Stay informed about these requirements and maintain your compliance to continue using the trademark.
Tips for Success:
- Start early: The “Works with WELL” certification process can take time, so it’s best to start early in your product development or marketing planning.
- Be thorough: Provide complete and accurate documentation to support your application.
- Communicate effectively: Respond promptly to any requests for information from the IWBI.
- Highlight your product’s unique value: Clearly articulate how your product contributes to the WELL Building Standard and what sets it apart from competitors.
By following these steps and understanding the requirements, you can effectively navigate the “Works with WELL” certification process and position your product for success in the growing market for healthy buildings. This designation can be a significant differentiator, enhancing your product’s credibility and attracting projects seeking to achieve WELL Certification.
The Works with WELL trademark recognizes uHoo Aura as a means to help clients secure WELL certification.
