The “Works with WELL” program, administered by the International WELL Building Institute (IWBI), offers a unique platform for product creators to showcase their contributions, gain recognition, and tap into a rapidly expanding market. It’s a powerful endorsement, signaling that a product can contribute to creating healthier built environments and supporting projects pursuing WELL Certification.
For innovative product creators, the “Works with WELL” program offers a wealth of opportunities:
Enhanced Market Visibility and Recognition: The WELL Building Standard is recognized globally, and the “Works with WELL” trademark provides instant visibility within this influential market. It’s a powerful way to showcase your product’s alignment with healthy building principles and differentiate it from competitors. This increased visibility can lead to greater brand awareness, expanded market reach, and new business opportunities.
Streamlined Access to WELL Projects: Projects pursuing WELL Certification are actively seeking products and services that can help them achieve their goals. The “Works with WELL” designation acts as a pre-qualification, making it easier for project teams to identify and evaluate your offering. This streamlined access can significantly reduce the time and effort required to connect with potential clients and get your product specified in WELL projects.
Increased Credibility and Trust: The “Works with WELL” trademark provides a valuable layer of credibility and trust. It signifies that your product has been vetted by the IWBI, a respected authority in the healthy building space. This endorsement can be a powerful differentiator, building confidence among architects, designers, contractors, and building owners.
Alignment with a Growing Market: The demand for healthy buildings is rapidly increasing, driven by growing awareness of the impact of the built environment on human health. By aligning your product with the WELL Building Standard, you position yourself to capitalize on this expanding market and contribute to a global movement toward healthier spaces.
Contribution to a Healthier Future: The WELL Building Standard is about more than just buildings; it’s about creating a healthier future for all. By participating in the “Works with WELL” program, you become part of this movement, contributing to the development of innovative solutions that improve human well-being and create more sustainable communities.
Specific Benefits for Innovative Products:
- Platform for Innovation: The “Works with WELL” program encourages innovation by recognizing products that offer unique solutions to healthy building challenges. It provides a platform for showcasing cutting-edge technologies and design strategies that contribute to WELL’s core principles.
- Data-Driven Validation: The program emphasizes data-driven decision-making, requiring evidence that your product contributes to specific WELL Concepts and Features. This rigorous assessment process ensures that recognized products are truly effective and provides valuable data to support your marketing efforts.
- Collaboration Opportunities: The “Works with WELL” program can connect you with other industry leaders, creating opportunities for collaboration and partnership. This can lead to the development of integrated solutions and further advance the healthy building movement.
For innovative product creators, the “Works with WELL” program is more than just a certification; it’s a strategic investment in the future of healthy buildings. It offers enhanced market visibility, streamlined access to WELL projects, increased credibility, and alignment with a growing market. By participating in the program, you not only gain a competitive edge but also contribute to a healthier future for all. If you’re developing innovative products that contribute to human health and well-being in the built environment, the “Works with WELL” program is an opportunity you shouldn’t miss.
The Works with WELL trademark recognizes uHoo Aura as a means to help clients secure WELL certification.
