Stop Selling Features, Start Selling Health: The Power of Green Certifications
Tired of the same old “granite countertops” pitch? Wake up, real estate. The game has changed. Tenants aren’t buying polished stone; they’re buying their well-being. And you’re still peddling outdated features. Green certifications—LEED, WELL, BREEAM—these aren’t just trendy badges. They’re your damn weapon. They’re the proof you’re not just building boxes, you’re building healthy spaces. […]
What is Green Star Certification? How It Works
Green Star, established by the Green Building Council of Australia (GBCA) in 2003, is a globally acknowledged rating system responsible for defining the benchmarks for creating healthy, resilient, and environmentally-friendly buildings and spaces. This is developed in close consultation with industry and government, and continues to evolve. Since Green Star is a Certification Trademark registered […]